Marketing at Abilene Christian University-Undergraduate Online

Addison, TX · Private nonprofit · Bachelor's Degree
58 /100
DegreeOutlook Score (Base Case)
59
Optimistic
58
Base Case
52
Pessimistic
Earnings $47,524/yr (5% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 9.6x earnings multiple
Ranked #204 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $564K $555K $507K
Earnings Multiple 9.7x 9.6x 8.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 59 58 52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$58,080
4-Year Net Price (After Aid)
$50,856
12% less than sticker · See by income
Median Debt at Graduation
$22,864
5.8 months of Year 1 earnings
Reported Earnings (5 Year)
$60,595
28% growth from Year 1

Program Analysis

At $47,524/yr, Marketing graduates from Abilene Christian University-Undergraduate Online land near the $45,450 national average — neither a standout nor a red flag.

The earnings-to-cost ratio of 9.6x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

The median debt load of $22,864 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #204 of 502 Marketing programs, Abilene Christian University-Undergraduate Online scores above the median — competitive but not a standout.

Earnings grow from $47,524 to $60,595 over five years — a 28% increase that's moderate and in line with typical career progression.

About Abilene Christian University-Undergraduate Online

With 100% of applicants admitted, Abilene Christian University-Undergraduate Online prioritizes broad access, a smaller institution with 918 students in Addison, TX. 60% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Abilene Christian University-Undergraduate Online →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Abilene Christian University-Undergraduate Online?
A score of 58/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $506,699 in decade earnings vs $564,068 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →