Program Analysis
At $47,524/yr, Marketing graduates from Abilene Christian University land near the $45,450 national average — neither a standout nor a red flag.
An earnings multiple of 3.3x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.
The median debt load of $22,864 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
Ranked #379 of 502 Marketing programs, Abilene Christian University falls below the median. Stronger options exist, though cost and location may compensate.
Earnings grow from $47,524 to $60,595 over five years — a 28% increase that's moderate and in line with typical career progression.