Marketing at Adrian College

Adrian, MI · Private nonprofit · Bachelor's Degree
42 /100
DegreeOutlook Score (Base Case)
43
Optimistic
42
Base Case
36
Pessimistic
Earnings $44,122/yr (-3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.1x earnings multiple
Ranked #456 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $508K $506K $471K
Earnings Multiple 3.1x 3.1x 2.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 43 42 36

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$162,224
4-Year Net Price (After Aid)
$86,016
47% less than sticker · See by income
Median Debt at Graduation
$27,000
7.3 months of Year 1 earnings
Reported Earnings (5 Year)
$51,054
16% growth from Year 1

Program Analysis

Adrian College's Marketing program produces graduates earning $44,122/yr — within striking distance of the $45,450 national average for this field.

The 3.1x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 7% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $27,000 debt-to-$44,122 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #456 out of 502 programs, Adrian College's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth is modest: $44,122 to $51,054 over five years (16% gain). This field may have a lower salary ceiling than high-growth professions.

About Adrian College

Adrian College's 68% acceptance rate reflects moderate selectivity, a compact campus enrolling 1,635 students in Adrian, MI. Financial aid reduces the effective four-year cost to $86,016 — 47% less than the list price.

See all programs and financial aid at Adrian College →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Adrian College

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Adrian College's Marketing program score?
This program scores 42/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →