Program Analysis
At $42,999/yr, Marketing graduates from Appalachian State University land near the $45,450 national average — neither a standout nor a red flag.
Every dollar of in-state tuition returns an estimated 18.5x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.
The median debt load of $18,864 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
At #130 of 502 Marketing programs, Appalachian State University scores above the median — competitive but not a standout.
Earnings grow from $42,999 to $59,640 over five years — a 39% increase that's moderate and in line with typical career progression.