Marketing at Arizona State University Campus Immersion

Tempe, AZ · Public · Bachelor's Degree
68 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
69
Optimistic
68
Base Case
62
Pessimistic
Earnings $48,676/yr (7% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 14.0x earnings multiple (5.3x out-of-state)
Ranked #41 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $702K $677K $593K
Earnings Multiple (In-State) 14.6x 14.0x 12.3x
Earnings Multiple (Out-of-State) 5.5x 5.3x 4.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 69 68 62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$48,204
Out-of-state: $128,772 (5.3x ROI)
4-Year Net Price (After Aid)
$54,680
-13% less than sticker · See by income
Median Debt at Graduation
$16,200
4.0 months of Year 1 earnings
Reported Earnings (5 Year)
$80,113
65% growth from Year 1

Program Analysis

First-year earnings of $48,676 at Arizona State University Campus Immersion come in 7% above the national median of $45,450 for Marketing programs.

With a 14.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 16% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $48,676 far exceeding the $16,200 median debt, the payback timeline is measured in months, not years.

At #41 of 502 programs, this Marketing program outperforms the majority of its peers. The top 10% ranking reflects consistently above-average outcomes.

The $48,676-to-$80,113 earnings arc over five years reflects a 65% gain — well above average career growth for recent graduates.

About Arizona State University Campus Immersion

Arizona State University Campus Immersion accepts 90% of applicants — an open-access institution by design, with 64,398 students enrolled in Tempe, AZ.

See all programs and financial aid at Arizona State University Campus Immersion →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Arizona State University Campus Immersion

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 68/100 DegreeOutlook Score mean for Marketing at Arizona State University Campus Immersion?
At 68/100, Arizona State University Campus Immersion's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Arizona State University Campus Immersion?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →