Marketing at Ashland University

Ashland, OH · Private nonprofit · Bachelor's Degree
53 /100
DegreeOutlook Score (Base Case)
54
Optimistic
53
Base Case
47
Pessimistic
Earnings $50,812/yr (12% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 4.8x earnings multiple
Ranked #299 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $558K $550K $503K
Earnings Multiple 4.8x 4.8x 4.3x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 54 53 47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$115,640
4-Year Net Price (After Aid)
$87,976
24% less than sticker · See by income
Median Debt at Graduation
$23,750
5.6 months of Year 1 earnings
Reported Earnings (5 Year)
$60,389
19% growth from Year 1

Program Analysis

Ashland University's Marketing graduates start at $50,812/yr — above the $45,450 national average, though not by a wide margin.

The 4.8x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $23,750 in median debt clears quickly against $50,812 in annual earnings.

At #299 out of 502 programs, Ashland University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth is modest: $50,812 to $60,389 over five years (19% gain). This field may have a lower salary ceiling than high-growth professions.

About Ashland University

A 81% acceptance rate means Ashland University is accessible to most applicants, with a smaller student body of 2,250 in Ashland, OH.

See all programs and financial aid at Ashland University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Ashland University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Ashland University's Marketing program score?
A score of 53/100 reflects decent absolute metrics, but Ashland University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →