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Marketing at Auburn University

Auburn, AL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $45,460/yr (0% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.0x earnings multiple (4.4x out-of-state)

Ranked #134 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$618K	$603K	$541K
Earnings Multiple (In-State)	12.3x	12.0x	10.8x
Earnings Multiple (Out-of-State)	4.6x	4.4x	4.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	63	62	56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$50,144

Out-of-state: $135,776 (4.4x ROI)

4-Year Net Price (After Aid)

$95,588

-91% less than sticker · See by income

Median Debt at Graduation

$19,500

5.1 months of Year 1 earnings

Reported Earnings (5 Year)

$67,766

49% growth from Year 1

Program Analysis

First-year earnings of $45,460 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 12.0x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

At $19,500 in median debt against $45,460 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #134 of 502 Marketing programs, Auburn University scores above the median — competitive but not a standout.

Earnings grow from $45,460 to $67,766 over five years — a 49% increase that's moderate and in line with typical career progression.

About Auburn University

With a 50% acceptance rate, Auburn University is moderately selective, with 25,732 students enrolled in Auburn, AL.

See all programs and financial aid at Auburn University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Auburn University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Auburn University?

A score of 62/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $540,782 in decade earnings vs $618,417 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →