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Marketing at Aurora University

Aurora, IL · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $39,482/yr (-13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 5.3x earnings multiple

Ranked #354 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$609K	$595K	$535K
Earnings Multiple	5.4x	5.3x	4.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	49	49	44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$112,880

4-Year Net Price (After Aid)

$75,968

33% less than sticker · See by income

Median Debt at Graduation

$19,500

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$64,060

62% growth from Year 1

Program Analysis

Graduates earn $39,482/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

A 5.3x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.

The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $39,482 far exceeding the $19,500 median debt, the payback timeline is measured in months, not years.

A #354 ranking among 502 Marketing programs places Aurora University in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $39,482-to-$64,060 earnings arc over five years reflects a 62% gain — well above average career growth for recent graduates.

About Aurora University

Aurora University accepts 85% of applicants — an open-access institution by design, with a smaller student body of 4,021 in Aurora, IL. Pell Grant recipients make up 43% of the student body — a marker of economic diversity. The average net cost of $75,968 over four years represents a 33% discount from published tuition.

See all programs and financial aid at Aurora University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Aurora University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 49/100 DegreeOutlook Score mean for Marketing at Aurora University?

At 49/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Aurora University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →