Program Analysis
Graduates earn $42,480/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.
Every dollar of in-state tuition returns an estimated 13.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.
Median debt of $21,825 represents roughly 6 months of the $42,480 starting salary — a manageable burden by most borrower standards.
At #184 of 502 Marketing programs, Ball State University scores above the median — competitive but not a standout.
Earnings grow from $42,480 to $60,408 over five years — a 42% increase that's moderate and in line with typical career progression.