Marketing at Baylor University

Waco, TX · Private nonprofit · Bachelor's Degree
53 /100
DegreeOutlook Score (Base Case)
54
Optimistic
53
Base Case
47
Pessimistic
Earnings $57,162/yr (26% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.8x earnings multiple
Ranked #305 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $626K $610K $545K
Earnings Multiple 2.9x 2.8x 2.5x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 54 53 47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$219,376
4-Year Net Price (After Aid)
$167,768
24% less than sticker · See by income
Median Debt at Graduation
$21,525
4.5 months of Year 1 earnings
Reported Earnings (5 Year)
$72,410
27% growth from Year 1

Program Analysis

At $57,162 per year, Marketing graduates from Baylor University significantly outpace the $45,450 national average for this major, reflecting strong employer demand for this program's graduates.

At 2.8x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $21,525 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #305 ranking among 502 Marketing programs places Baylor University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 27% earnings increase from $57,162 to $72,410 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Baylor University

Baylor University accepts 51% of applicants, balancing access with selectivity, with a mid-sized student body of 15,007 in Waco, TX.

See all programs and financial aid at Baylor University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Baylor University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 53/100 DegreeOutlook Score mean for Marketing at Baylor University?
At 53/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Baylor University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →