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Sales & Marketing at Baylor University

Waco, TX · Private nonprofit · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $84,271/yr (54% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 5.0x earnings multiple

Ranked #6 of 26 General Sales programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$1,151K	$1,087K	$934K
Earnings Multiple	5.2x	5.0x	4.3x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	76	75	73

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$219,376

4-Year Net Price (After Aid)

$167,768

24% less than sticker · See by income

Median Debt at Graduation

$20,500

2.9 months of Year 1 earnings

Reported Earnings (5 Year)

$154,528

83% growth from Year 1

Program Analysis

Baylor University Sales & Marketing graduates command $84,271/yr out of the gate, well above the $54,790 national median. That 54% premium suggests the program's reputation carries real labor-market weight.

The 5.0x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 44% task exposure — and the 19% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $20,500 in median debt clears quickly against $84,271 in annual earnings.

Ranked #6 out of 26 programs, Baylor University's Sales & Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $84,271 to $154,528 over five years (83% increase) indicates that graduates in this field see meaningful salary progression.

About Baylor University

Baylor University's 51% acceptance rate reflects moderate selectivity, with a mid-sized student body of 15,007 in Waco, TX.

See all programs and financial aid at Baylor University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at Baylor University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Baylor University's Sales & Marketing program score?

A score of 75/100 indicates strong financial outcomes. Baylor University's Sales & Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Sales & Marketing to AI automation?

AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.

Why does Baylor University rank so high for Sales & Marketing?

The #6 ranking out of 26 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →