Marketing at Bentley University

Waltham, MA · Private nonprofit · Bachelor's Degree
60 /100
DegreeOutlook Score (Base Case)
61
Optimistic
60
Base Case
54
Pessimistic
Earnings $60,447/yr (33% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.2x earnings multiple
Ranked #170 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $767K $733K $634K
Earnings Multiple 3.3x 3.2x 2.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 61 60 54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$232,600
4-Year Net Price (After Aid)
$155,148
33% less than sticker · See by income
Median Debt at Graduation
$26,000
5.2 months of Year 1 earnings
Reported Earnings (5 Year)
$93,454
55% growth from Year 1

Program Analysis

Bentley University Marketing graduates command $60,447/yr out of the gate, well above the $45,450 national median. That 33% premium suggests the program's reputation carries real labor-market weight.

An earnings multiple of 3.2x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.

Loan repayment is a non-issue here — $26,000 in median debt clears quickly against $60,447 in annual earnings.

At #170 of 502 Marketing programs, Bentley University scores above the median — competitive but not a standout.

Five-year earnings of $93,454 show a 55% jump from the $60,447 starting point — strong upward trajectory suggesting real career acceleration.

About Bentley University

Bentley University's 48% acceptance rate reflects moderate selectivity, a smaller institution with 4,288 students in Waltham, MA. Financial aid reduces the effective four-year cost to $155,148 — 33% less than the list price.

See all programs and financial aid at Bentley University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Bentley University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Bentley University?
A score of 60/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $633,713 in decade earnings vs $766,617 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →