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Public Relations & Advertising at Biola University

La Mirada, CA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $36,319/yr (-8% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 2.4x earnings multiple

Ranked #159 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$446K	$451K	$435K
Earnings Multiple	2.4x	2.4x	2.3x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	36	35	38

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$186,816

4-Year Net Price (After Aid)

$112,404

40% less than sticker · See by income

Median Debt at Graduation

$20,000

6.6 months of Year 1 earnings

Program Analysis

First-year earnings of $36,319 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

At 2.4x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 2% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $20,000 against $36,319/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #159 ranking among 183 Public Relations & Advertising programs places Biola University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Biola University

With a 60% acceptance rate, Biola University is moderately selective, a smaller institution with 3,390 students in La Mirada, CA. After financial aid, the average student pays $112,404 over four years — 40% below sticker price.

See all programs and financial aid at Biola University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Biola University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 35/100 DegreeOutlook Score mean for Public Relations & Advertising at Biola University?

At 35/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Public Relations & Advertising at Biola University?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →