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Marketing at Boston College

Chestnut Hill, MA · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $66,227/yr (46% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.2x earnings multiple

Ranked #99 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$903K	$853K	$719K
Earnings Multiple	3.3x	3.2x	2.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$270,720

4-Year Net Price (After Aid)

$159,464

41% less than sticker · See by income

Median Debt at Graduation

$18,000

3.3 months of Year 1 earnings

Reported Earnings (5 Year)

$113,453

71% growth from Year 1

Program Analysis

Boston College Marketing graduates command $66,227/yr out of the gate, well above the $45,450 national median. That 46% premium suggests the program's reputation carries real labor-market weight.

At 3.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 20% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $18,000 in median debt clears quickly against $66,227 in annual earnings.

Boston College ranks #99 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $66,227-to-$113,453 earnings arc over five years reflects a 71% gain — well above average career growth for recent graduates.

About Boston College

Admission to Boston College is competitive, with 16% of applicants accepted, serving 9,865 students in Chestnut Hill, MA. Financial aid reduces the effective four-year cost to $159,464 — 41% less than the list price.

See all programs and financial aid at Boston College →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Boston College

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 64/100 DegreeOutlook Score mean for Marketing at Boston College?

At 64/100, Boston College's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Boston College?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Boston College one of the best schools for Marketing?

Among 502 Marketing programs, Boston College's #99 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →