Marketing at Bowling Green State University-Main Campus

Bowling Green, OH · Public · Bachelor's Degree
64 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
65
Optimistic
64
Base Case
58
Pessimistic
Earnings $47,272/yr (4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 11.4x earnings multiple (7.2x out-of-state)
Ranked #109 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $660K $640K $567K
Earnings Multiple (In-State) 11.7x 11.4x 10.1x
Earnings Multiple (Out-of-State) 7.5x 7.2x 6.4x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 65 64 58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$56,324
Out-of-state: $88,280 (7.2x ROI)
4-Year Net Price (After Aid)
$83,672
-49% less than sticker · See by income
Median Debt at Graduation
$23,250
5.9 months of Year 1 earnings
Reported Earnings (5 Year)
$74,031
57% growth from Year 1

Program Analysis

Graduates earn $47,272/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

Every dollar of in-state tuition returns an estimated 11.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.

With first-year pay of $47,272 far exceeding the $23,250 median debt, the payback timeline is measured in months, not years.

At #109 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $74,031 show a 57% jump from the $47,272 starting point — strong upward trajectory suggesting real career acceleration.

About Bowling Green State University-Main Campus

Bowling Green State University-Main Campus accepts 81% of applicants — an open-access institution by design, with a mid-sized student body of 12,255 in Bowling Green, OH.

See all programs and financial aid at Bowling Green State University-Main Campus →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Bowling Green State University-Main Campus

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Bowling Green State University-Main Campus?
A score of 64/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $566,801 in decade earnings vs $659,912 in the optimistic case — a meaningful gap.
What makes Bowling Green State University-Main Campus's Marketing program stand out?
Ranked #109 of 502 programs nationally, Bowling Green State University-Main Campus lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →