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Marketing at Bradley University

Peoria, IL · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $48,663/yr (7% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 4.0x earnings multiple

Ranked #259 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$647K	$628K	$559K
Earnings Multiple	4.1x	4.0x	3.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	55	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$158,720

4-Year Net Price (After Aid)

$94,288

41% less than sticker · See by income

Median Debt at Graduation

$24,017

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$72,856

50% growth from Year 1

Program Analysis

First-year earnings of $48,663 at Bradley University come in 7% above the national median of $45,450 for Marketing programs.

An earnings multiple of 4.0x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.

With first-year pay of $48,663 far exceeding the $24,017 median debt, the payback timeline is measured in months, not years.

Ranked #259 of 502 Marketing programs, Bradley University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $48,663 to $72,856 over five years — a 50% increase that's moderate and in line with typical career progression.

About Bradley University

Bradley University accepts 77% of applicants — an open-access institution by design, a compact campus enrolling 3,865 students in Peoria, IL. The average net cost of $94,288 over four years represents a 41% discount from published tuition.

See all programs and financial aid at Bradley University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Bradley University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Bradley University?

This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $558,760 in decade earnings vs $647,093 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →