Marketing at Brigham Young University-Idaho

Rexburg, ID · Private nonprofit · Bachelor's Degree
62 /100
DegreeOutlook Score (Base Case)
63
Optimistic
62
Base Case
55
Pessimistic
Earnings $49,026/yr (8% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 28.1x earnings multiple
Ranked #139 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $528K $523K $484K
Earnings Multiple 28.3x 28.1x 26.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 63 62 55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$18,624
4-Year Net Price (After Aid)
$28,524
-53% less than sticker · See by income
Median Debt at Graduation
$8,633
2.1 months of Year 1 earnings

Program Analysis

At $49,026 per year, Marketing graduates from Brigham Young University-Idaho earn slightly above the $45,450 national median. The premium is real but not dramatic.

Every dollar of in-state tuition returns an estimated 28.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 8% gap from the optimistic case.

The median debt load of $8,633 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #139 of 502 Marketing programs, Brigham Young University-Idaho scores above the median — competitive but not a standout.

About Brigham Young University-Idaho

With 97% of applicants admitted, Brigham Young University-Idaho prioritizes broad access, one of the larger campuses at 42,090 students in Rexburg, ID.

See all programs and financial aid at Brigham Young University-Idaho →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Brigham Young University-Idaho?
A score of 62/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $483,879 in decade earnings vs $527,679 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →