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Public Relations & Advertising at Brigham Young University

Provo, UT · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $51,436/yr (31% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 24.6x earnings multiple

Ranked #3 of 183 Public Relations & Advertising programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$659K	$640K	$573K
Earnings Multiple	25.4x	24.6x	22.0x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	73	71	68

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$25,984

4-Year Net Price (After Aid)

$57,948

-123% less than sticker · See by income

Median Debt at Graduation

$11,974

2.8 months of Year 1 earnings

Reported Earnings (5 Year)

$71,225

38% growth from Year 1

Program Analysis

First-year earnings of $51,436 put Brigham Young University's Public Relations & Advertising program 31% above the national median of $39,349 — one of the higher-earning programs in this field.

Every dollar of in-state tuition returns an estimated 24.6x in decade earnings — an exceptional ratio that places this among the highest-ROI Public Relations & Advertising programs nationally.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

With first-year pay of $51,436 far exceeding the $11,974 median debt, the payback timeline is measured in months, not years.

At #3 of 183 nationally, this is a top-5% Public Relations & Advertising program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $51,436 to $71,225 over five years — a 38% increase that's moderate and in line with typical career progression.

About Brigham Young University

A 69% admission rate makes Brigham Young University accessible to a wide range of qualified students, serving a student body of 32,221 in Provo, UT.

See all programs and financial aid at Brigham Young University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Brigham Young University?

This program scores 71/100 — placing it among the stronger programs for Public Relations & Advertising nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Public Relations & Advertising careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $572,686 in decade earnings vs $658,715 in the optimistic case — a meaningful gap.

What makes Brigham Young University's Public Relations & Advertising program stand out?

Ranked #3 of 183 programs nationally, Brigham Young University lands in the top 5%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →