Marketing at Bryant University

Smithfield, RI · Private nonprofit · Bachelor's Degree
56 /100
DegreeOutlook Score (Base Case)
57
Optimistic
56
Base Case
50
Pessimistic
Earnings $50,727/yr (12% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #249 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $704K $678K $594K
Earnings Multiple 3.4x 3.3x 2.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 57 56 50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$204,676
4-Year Net Price (After Aid)
$163,384
20% less than sticker · See by income
Median Debt at Graduation
$26,000
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$81,173
60% growth from Year 1

Program Analysis

At $50,727 per year, Marketing graduates from Bryant University earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 3.3x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,000 debt-to-$50,727 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

Ranked #249 out of 502 programs, Bryant University's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $50,727 to $81,173 over five years (60% increase) indicates that graduates in this field see meaningful salary progression.

About Bryant University

Bryant University accepts 66% of applicants, balancing access with selectivity, a smaller institution with 3,236 students in Smithfield, RI.

See all programs and financial aid at Bryant University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Bryant University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Bryant University's Marketing program score?
This program scores 56/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →