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Marketing at Carthage College

Kenosha, WI · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $50,175/yr (10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 4.1x earnings multiple

Ranked #290 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$610K	$596K	$535K
Earnings Multiple	4.2x	4.1x	3.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	55	54	48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$146,000

4-Year Net Price (After Aid)

$99,252

32% less than sticker · See by income

Median Debt at Graduation

$26,697

6.4 months of Year 1 earnings

Reported Earnings (5 Year)

$68,100

36% growth from Year 1

Program Analysis

First-year earnings of $50,175 at Carthage College come in 10% above the national median of $45,450 for Marketing programs.

An earnings multiple of 4.1x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Median debt of $26,697 represents roughly 6 months of the $50,175 starting salary — a manageable burden by most borrower standards.

Ranked #290 of 502 Marketing programs, Carthage College falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $50,175 to $68,100 over five years — a 36% increase that's moderate and in line with typical career progression.

About Carthage College

Carthage College accepts 84% of applicants — an open-access institution by design, a compact campus enrolling 2,628 students in Kenosha, WI. Financial aid reduces the effective four-year cost to $99,252 — 32% less than the list price.

See all programs and financial aid at Carthage College →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Carthage College

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Carthage College?

This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $535,301 in decade earnings vs $609,684 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →