Marketing at Central Michigan University

Mount Pleasant, MI · Public · Bachelor's Degree
68 /100
DegreeOutlook Score (Base Case)
69
Optimistic
68
Base Case
62
Pessimistic
Earnings $55,296/yr (22% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 11.6x earnings multiple
Ranked #43 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $682K $659K $581K
Earnings Multiple 12.0x 11.6x 10.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 69 68 62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$56,760
4-Year Net Price (After Aid)
$64,164
-13% less than sticker · See by income
Median Debt at Graduation
$27,000
5.9 months of Year 1 earnings
Reported Earnings (5 Year)
$80,069
45% growth from Year 1

Program Analysis

At $55,296 per year, Marketing graduates from Central Michigan University earn slightly above the $45,450 national median. The premium is real but not dramatic.

Every dollar of in-state tuition returns an estimated 11.6x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 15% gap from the optimistic case.

The median debt load of $27,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #43 of 502 programs, Central Michigan University's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.

Earnings grow from $55,296 to $80,069 over five years — a 45% increase that's moderate and in line with typical career progression.

About Central Michigan University

With 91% of applicants admitted, Central Michigan University prioritizes broad access, serving 9,916 students in Mount Pleasant, MI.

See all programs and financial aid at Central Michigan University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Central Michigan University?
A score of 68/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $580,808 in decade earnings vs $682,251 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →