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Marketing at Columbus State University

Columbus, GA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $34,223/yr (-25% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 24.0x earnings multiple (8.2x out-of-state)

Ranked #258 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$559K	$551K	$504K
Earnings Multiple (In-State)	24.3x	24.0x	21.9x
Earnings Multiple (Out-of-State)	8.3x	8.2x	7.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	55	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$23,004

Out-of-state: $67,220 (8.2x ROI)

4-Year Net Price (After Aid)

$47,556

-107% less than sticker · See by income

Median Debt at Graduation

$28,500

10.0 months of Year 1 earnings

Reported Earnings (5 Year)

$55,417

62% growth from Year 1

Program Analysis

Columbus State University's Marketing graduates start at $34,223/yr, trailing the $45,450 national average by 25%. The program's value hinges on affordability.

The 24.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $28,500 debt-to-$34,223 income ratio translates to about 10 months of earnings. Standard loan terms should handle this comfortably.

At #258 out of 502 programs, Columbus State University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $34,223 to $55,417 over five years (62% increase) indicates that graduates in this field see meaningful salary progression.

About Columbus State University

A 99% acceptance rate means Columbus State University is accessible to most applicants, enrolling 5,537 students in Columbus, GA. With 44% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Columbus State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Columbus State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Columbus State University's Marketing program score?

A score of 55/100 reflects decent absolute metrics, but Columbus State University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at Columbus State University?

Lower starting pay at Columbus State University may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →