Marketing at Creighton University

Omaha, NE · Private nonprofit · Bachelor's Degree
58 /100
DegreeOutlook Score (Base Case)
59
Optimistic
58
Base Case
51
Pessimistic
Earnings $56,641/yr (25% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.4x earnings multiple
Ranked #201 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $667K $646K $572K
Earnings Multiple 3.6x 3.4x 3.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 59 58 51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$188,000
4-Year Net Price (After Aid)
$129,520
31% less than sticker · See by income
Median Debt at Graduation
$24,250
5.1 months of Year 1 earnings
Reported Earnings (5 Year)
$78,423
38% growth from Year 1

Program Analysis

First-year earnings of $56,641 at Creighton University come in 25% above the national median of $45,450 for Marketing programs.

The 3.4x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $56,641 far exceeding the $24,250 median debt, the payback timeline is measured in months, not years.

Ranked #201 out of 502 programs, Creighton University's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $56,641 to $78,423 shows 38% growth, reflecting steady but unremarkable salary progression.

About Creighton University

Creighton University accepts 72% of applicants — an open-access institution by design, with a smaller student body of 4,231 in Omaha, NE. Financial aid reduces the effective four-year cost to $129,520 — 31% less than the list price.

See all programs and financial aid at Creighton University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Creighton University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Creighton University's Marketing program score?
This program scores 58/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →