Program Analysis
At $48,313 per year, Marketing graduates from Dallas Baptist University earn slightly above the $45,450 national median. The premium is real but not dramatic.
An earnings multiple of 3.6x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.
The median debt load of $18,125 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
Ranked #365 of 502 Marketing programs, Dallas Baptist University falls below the median. Stronger options exist, though cost and location may compensate.
Earnings grow from $48,313 to $60,586 over five years — a 25% increase that's moderate and in line with typical career progression.