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Public Relations & Advertising at Dallas Baptist University

Dallas, TX · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
39 /100
DegreeOutlook Score (Base Case)
39
Optimistic
39
Base Case
39
Pessimistic
Earnings $38,613/yr (-2% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 3.1x earnings multiple
Ranked #144 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $462K $465K $446K
Earnings Multiple 3.0x 3.1x 2.9x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 39 39 39

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$152,560
4-Year Net Price (After Aid)
$120,368
21% less than sticker · See by income

Program Analysis

At $38,613/yr, Public Relations & Advertising graduates from Dallas Baptist University land near the $39,349 national average — neither a standout nor a red flag.

An earnings multiple of 3.1x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 4% gap from the optimistic case.

Ranked #144 of 183 Public Relations & Advertising programs, Dallas Baptist University falls below the median. Stronger options exist, though cost and location may compensate.

About Dallas Baptist University

With 91% of applicants admitted, Dallas Baptist University prioritizes broad access, a smaller institution with 2,526 students in Dallas, TX.

See all programs and financial aid at Dallas Baptist University →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 183 schools offering Public Relations & Advertising →

Public Relations & Advertising at Other Schools

Syracuse University ($54,934) Southern Methodist University ($51,828) Brigham Young University ($51,436) Assumption University ($51,114) Miami University-Hamilton ($50,700) Miami University-Middletown ($50,700) Miami University-Oxford ($50,700) National University ($50,070)

Other Majors at Dallas Baptist University

Teacher Education and Professional Development, Specific Levels and Methods ($54,594) Finance and Financial Management Services ($51,444) Marketing ($48,313) Business Administration, Management and Operations ($47,888) Bible/Biblical Studies ($37,958) Psychology, General ($36,952) Communication and Media Studies ($35,812) Arts, Entertainment,and Media Management ($34,291)

Explore the Trade Alternative

Compare Public Relations & Advertising trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Dallas Baptist University?
A score of 39/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $445,719 in decade earnings vs $461,895 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →