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Marketing at Drake University

Des Moines, IA · Private nonprofit · Bachelor's Degree
57 /100
DegreeOutlook Score (Base Case)
58
Optimistic
57
Base Case
51
Pessimistic
Earnings $51,968/yr (14% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.4x earnings multiple
Ranked #209 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $709K $683K $598K
Earnings Multiple 3.6x 3.4x 3.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 58 57 51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$199,776
4-Year Net Price (After Aid)
$120,168
40% less than sticker · See by income
Median Debt at Graduation
$19,000
4.4 months of Year 1 earnings
Reported Earnings (5 Year)
$82,473
59% growth from Year 1

Program Analysis

First-year earnings of $51,968 at Drake University come in 14% above the national median of $45,450 for Marketing programs.

The 3.4x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $51,968 far exceeding the $19,000 median debt, the payback timeline is measured in months, not years.

Ranked #209 out of 502 programs, Drake University's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $51,968 to $82,473 over five years (59% increase) indicates that graduates in this field see meaningful salary progression.

About Drake University

A 64% admission rate makes Drake University accessible to a wide range of qualified students, a compact campus enrolling 2,669 students in Des Moines, IA. The average net cost of $120,168 over four years represents a 40% discount from published tuition.

See all programs and financial aid at Drake University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Drake University

Management Sciences and Quantitative Methods ($80,044) Computer and Information Sciences, General ($69,835) Accounting and Related Services ($65,922) Finance and Financial Management Services ($62,049) Business Administration, Management and Operations ($47,806) Public Relations, Advertising, and Applied Communication ($44,492) Journalism ($41,913) Teacher Education and Professional Development, Specific Levels and Methods ($41,630)

Consider the Trade Route?

Compare Marketing trade programs on TradeSchoolWorth →

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Drake University's Marketing program score?
This program scores 57/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →