Marketing at Duquesne University

Pittsburgh, PA · Private nonprofit · Bachelor's Degree
49 /100
DegreeOutlook Score (Base Case)
50
Optimistic
49
Base Case
43
Pessimistic
Earnings $47,897/yr (5% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.1x earnings multiple
Ranked #363 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $603K $590K $531K
Earnings Multiple 3.2x 3.1x 2.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 50 49 43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$188,584
4-Year Net Price (After Aid)
$139,912
26% less than sticker · See by income
Median Debt at Graduation
$26,000
6.5 months of Year 1 earnings
Reported Earnings (5 Year)
$66,457
39% growth from Year 1

Program Analysis

At $47,897 per year, Marketing graduates from Duquesne University earn slightly above the $45,450 national median. The premium is real but not dramatic.

At 3.1x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $26,000 against $47,897/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #363 ranking among 502 Marketing programs places Duquesne University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 39% earnings increase from $47,897 to $66,457 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Duquesne University

With 79% of applicants admitted, Duquesne University prioritizes broad access, with a mid-sized student body of 5,216 in Pittsburgh, PA.

See all programs and financial aid at Duquesne University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 49/100 DegreeOutlook Score mean for Marketing at Duquesne University?
At 49/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Duquesne University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →