Marketing at Eastern Washington University

Cheney, WA · Public · Bachelor's Degree
61 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
62
Optimistic
61
Base Case
55
Pessimistic
Earnings $42,196/yr (-7% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 16.6x earnings multiple (5.4x out-of-state)
Ranked #164 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $564K $555K $507K
Earnings Multiple (In-State) 16.9x 16.6x 15.2x
Earnings Multiple (Out-of-State) 5.4x 5.4x 4.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 62 61 55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$33,412
Out-of-state: $103,568 (5.4x ROI)
4-Year Net Price (After Aid)
$52,364
-57% less than sticker · See by income
Median Debt at Graduation
$21,500
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$59,053
40% growth from Year 1

Program Analysis

At $42,196/yr, Marketing graduates from Eastern Washington University land near the $45,450 national average — neither a standout nor a red flag.

The 16.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $21,500 debt-to-$42,196 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

Ranked #164 out of 502 programs, Eastern Washington University's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $42,196 to $59,053 shows 40% growth, reflecting steady but unremarkable salary progression.

About Eastern Washington University

With 92% of applicants admitted, Eastern Washington University prioritizes broad access, enrolling 6,517 students in Cheney, WA.

See all programs and financial aid at Eastern Washington University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Eastern Washington University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Eastern Washington University's Marketing program score?
This program scores 61/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →