Marketing at Elon University

Elon, NC · Private nonprofit · Bachelor's Degree
60 /100
DegreeOutlook Score (Base Case)
61
Optimistic
60
Base Case
54
Pessimistic
Earnings $55,893/yr (23% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.9x earnings multiple
Ranked #173 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $726K $698K $608K
Earnings Multiple 4.1x 3.9x 3.4x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 61 60 54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$178,144
4-Year Net Price (After Aid)
$164,192
8% less than sticker · See by income
Median Debt at Graduation
$20,500
4.4 months of Year 1 earnings
Reported Earnings (5 Year)
$86,296
54% growth from Year 1

Program Analysis

At $55,893 per year, Marketing graduates from Elon University earn slightly above the $45,450 national median. The premium is real but not dramatic.

An earnings multiple of 3.9x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

The median debt load of $20,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #173 of 502 Marketing programs, Elon University scores above the median — competitive but not a standout.

Five-year earnings of $86,296 show a 54% jump from the $55,893 starting point — strong upward trajectory suggesting real career acceleration.

About Elon University

Elon University accepts 67% of applicants, balancing access with selectivity, serving 6,402 students in Elon, NC.

See all programs and financial aid at Elon University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Elon University?
A score of 60/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $608,481 in decade earnings vs $726,381 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →