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Marketing at Florida State University

Tallahassee, FL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $49,808/yr (10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 29.2x earnings multiple (8.8x out-of-state)

Ranked #8 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$684K	$661K	$582K
Earnings Multiple (In-State)	30.2x	29.2x	25.7x
Earnings Multiple (Out-of-State)	9.1x	8.8x	7.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	73	72	66

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$22,624

Out-of-state: $75,144 (8.8x ROI)

4-Year Net Price (After Aid)

$43,988

-94% less than sticker · See by income

Median Debt at Graduation

$17,040

4.1 months of Year 1 earnings

Reported Earnings (5 Year)

$78,277

57% growth from Year 1

Program Analysis

Graduates earn $49,808/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

With a 29.2x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 15% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $17,040 in median debt against $49,808 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Florida State University ranks #8 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $49,808-to-$78,277 earnings arc over five years reflects a 57% gain — well above average career growth for recent graduates.

About Florida State University

Florida State University admits 25% of applicants, placing it among selective institutions, one of the larger campuses at 31,812 students in Tallahassee, FL.

See all programs and financial aid at Florida State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 72/100 DegreeOutlook Score mean for Marketing at Florida State University?

At 72/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.

Should I worry about AI if I study Marketing at Florida State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Florida State University one of the best schools for Marketing?

Among 502 Marketing programs, Florida State University's #8 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →