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Marketing at Francis Marion University

Florence, SC · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $32,494/yr (-29% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.5x earnings multiple (5.4x out-of-state)

Ranked #482 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$465K	$468K	$444K
Earnings Multiple (In-State)	10.4x	10.5x	10.0x
Earnings Multiple (Out-of-State)	5.4x	5.4x	5.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	39	38	35

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$44,640

Out-of-state: $86,176 (5.4x ROI)

4-Year Net Price (After Aid)

$53,804

-21% less than sticker · See by income

Median Debt at Graduation

$26,948

10.0 months of Year 1 earnings

Reported Earnings (5 Year)

$41,726

28% growth from Year 1

Program Analysis

First-year earnings of $32,494 place Francis Marion University below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

With a 10.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 4% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $26,948 against $32,494/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #482 ranking among 502 Marketing programs places Francis Marion University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 28% earnings increase from $32,494 to $41,726 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Francis Marion University

Francis Marion University accepts 82% of applicants — an open-access institution by design, a smaller institution with 2,640 students in Florence, SC.

See all programs and financial aid at Francis Marion University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 38/100 DegreeOutlook Score mean for Marketing at Francis Marion University?

At 38/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Francis Marion University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Francis Marion University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Francis Marion University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →