Marketing at Franklin Pierce University

Rindge, NH · Private nonprofit · Bachelor's Degree
48 /100
DegreeOutlook Score (Base Case)
49
Optimistic
48
Base Case
42
Pessimistic
Earnings $47,445/yr (4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.2x earnings multiple
Ranked #373 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $585K $574K $520K
Earnings Multiple 3.3x 3.2x 2.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 49 48 42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$179,852
4-Year Net Price (After Aid)
$107,624
40% less than sticker · See by income
Median Debt at Graduation
$27,000
6.8 months of Year 1 earnings
Reported Earnings (5 Year)
$63,760
34% growth from Year 1

Program Analysis

First-year earnings of $47,445 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

An earnings multiple of 3.2x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

Median debt of $27,000 represents roughly 7 months of the $47,445 starting salary — a manageable burden by most borrower standards.

Ranked #373 of 502 Marketing programs, Franklin Pierce University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $47,445 to $63,760 over five years — a 34% increase that's moderate and in line with typical career progression.

About Franklin Pierce University

Franklin Pierce University has a 90% acceptance rate, making it broadly accessible, with a smaller student body of 1,055 in Rindge, NH. Financial aid reduces the effective four-year cost to $107,624 — 40% less than the list price.

See all programs and financial aid at Franklin Pierce University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Franklin Pierce University?
A score of 48/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $520,109 in decade earnings vs $585,453 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →