Program Analysis
At $42,521/yr, Marketing graduates from Franklin University land near the $45,450 national average — neither a standout nor a red flag.
With a 14.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
The median debt load of $19,252 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
A #174 ranking among 502 Marketing programs places Franklin University in the middle-to-upper range. Solid, not exceptional.
A 39% earnings increase from $42,521 to $59,202 over five years is solid — not a moonshot, but evidence of normal career advancement.