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Public Relations & Advertising at Franklin University

Columbus, OH · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $46,518/yr (18% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 12.6x earnings multiple

Ranked #40 of 183 Public Relations & Advertising programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$481K	$483K	$458K
Earnings Multiple	12.6x	12.6x	12.0x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	56	55	52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$38,308

4-Year Net Price (After Aid)

$90,420

-136% less than sticker · See by income

Median Debt at Graduation

$26,332

6.8 months of Year 1 earnings

Reported Earnings (5 Year)

$47,326

2% growth from Year 1

Program Analysis

Graduates earn $46,518/yr, edging above the $39,349 national average for Public Relations & Advertising — a modest premium that suggests solid regional demand.

The 12.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 51% task exposure — and the 5% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,332 debt-to-$46,518 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #40 out of 183 programs, Franklin University's Public Relations & Advertising program lands in the top 5% — a strong signal of graduate success.

Earnings growth is modest: $46,518 to $47,326 over five years (2% gain). This field may have a lower salary ceiling than high-growth professions.

About Franklin University

with a mid-sized student body of 5,111 in Columbus, OH.

See all programs and financial aid at Franklin University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Franklin University's Public Relations & Advertising program score?

This program scores 55/100, reflecting respectable but not exceptional financial outcomes for Public Relations & Advertising graduates.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Why does Franklin University rank so high for Public Relations & Advertising?

The #40 ranking out of 183 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →