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Marketing at George Mason University

Fairfax, VA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $49,223/yr (8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.7x earnings multiple (4.1x out-of-state)

Ranked #79 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$670K	$648K	$573K
Earnings Multiple (In-State)	12.1x	11.7x	10.4x
Earnings Multiple (Out-of-State)	4.3x	4.1x	3.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	67	66	59

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$55,260

Out-of-state: $157,588 (4.1x ROI)

4-Year Net Price (After Aid)

$73,148

-32% less than sticker · See by income

Median Debt at Graduation

$18,375

4.5 months of Year 1 earnings

Reported Earnings (5 Year)

$76,137

55% growth from Year 1

Program Analysis

First-year earnings of $49,223 at George Mason University come in 8% above the national median of $45,450 for Marketing programs.

With a 11.7x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $49,223 far exceeding the $18,375 median debt, the payback timeline is measured in months, not years.

George Mason University ranks #79 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $49,223-to-$76,137 earnings arc over five years reflects a 55% gain — well above average career growth for recent graduates.

About George Mason University

George Mason University accepts 89% of applicants — an open-access institution by design, with 27,083 students enrolled in Fairfax, VA.

See all programs and financial aid at George Mason University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 66/100 DegreeOutlook Score mean for Marketing at George Mason University?

At 66/100, George Mason University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at George Mason University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is George Mason University one of the best schools for Marketing?

Among 502 Marketing programs, George Mason University's #79 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →