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Marketing at George Washington University

Washington, DC · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $54,833/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.1x earnings multiple

Ranked #168 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$850K	$807K	$686K
Earnings Multiple	3.3x	3.1x	2.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$259,960

4-Year Net Price (After Aid)

$149,816

42% less than sticker · See by income

Median Debt at Graduation

$22,975

5.0 months of Year 1 earnings

Reported Earnings (5 Year)

$101,221

85% growth from Year 1

Program Analysis

George Washington University's Marketing graduates start at $54,833/yr — above the $45,450 national average, though not by a wide margin.

At 3.1x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 19% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $22,975 in median debt clears quickly against $54,833 in annual earnings.

A #168 ranking among 502 Marketing programs places George Washington University in the middle-to-upper range. Solid, not exceptional.

The $54,833-to-$101,221 earnings arc over five years reflects a 85% gain — well above average career growth for recent graduates.

About George Washington University

George Washington University's 44% acceptance rate reflects moderate selectivity, enrolling 10,848 students in Washington, DC. After financial aid, the average student pays $149,816 over four years — 42% below sticker price.

See all programs and financial aid at George Washington University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at George Washington University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 60/100 DegreeOutlook Score mean for Marketing at George Washington University?

At 60/100, George Washington University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at George Washington University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →