Marketing at Georgia College & State University

Milledgeville, GA · Public · Bachelor's Degree
67 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
68
Optimistic
67
Base Case
61
Pessimistic
Earnings $49,540/yr (9% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 16.3x earnings multiple (5.2x out-of-state)
Ranked #53 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $600K $587K $529K
Earnings Multiple (In-State) 16.7x 16.3x 14.7x
Earnings Multiple (Out-of-State) 5.3x 5.2x 4.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 68 67 61

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$35,992
Out-of-state: $112,712 (5.2x ROI)
4-Year Net Price (After Aid)
$75,236
-109% less than sticker · See by income
Median Debt at Graduation
$22,250
5.4 months of Year 1 earnings
Reported Earnings (5 Year)
$66,507
34% growth from Year 1

Program Analysis

First-year earnings of $49,540 at Georgia College & State University come in 9% above the national median of $45,450 for Marketing programs.

With a 16.3x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $49,540 far exceeding the $22,250 median debt, the payback timeline is measured in months, not years.

Georgia College & State University ranks #53 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

A 34% earnings increase from $49,540 to $66,507 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Georgia College & State University

Georgia College & State University accepts 88% of applicants — an open-access institution by design, enrolling 5,599 students in Milledgeville, GA.

See all programs and financial aid at Georgia College & State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Georgia College & State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 67/100 DegreeOutlook Score mean for Marketing at Georgia College & State University?
At 67/100, Georgia College & State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Georgia College & State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Georgia College & State University one of the best schools for Marketing?
Among 502 Marketing programs, Georgia College & State University's #53 position reflects consistently above-average results across earnings, ROI, and employment probability.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →