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Marketing at Georgia Southwestern State University

Americus, GA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $38,580/yr (-15% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 23.6x earnings multiple (7.5x out-of-state)

Ranked #330 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$467K	$470K	$446K
Earnings Multiple (In-State)	23.5x	23.6x	22.4x
Earnings Multiple (Out-of-State)	7.4x	7.5x	7.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	52	51	46

4-Year Tuition, In-State (Sticker)

$19,920

Out-of-state: $62,808 (7.5x ROI)

4-Year Net Price (After Aid)

$48,208

-142% less than sticker · See by income

Median Debt at Graduation

$17,875

5.6 months of Year 1 earnings

Reported Earnings (5 Year)

$38,336

Small cohort — data may not reflect typical outcomes

Program Analysis

First-year earnings of $38,580 place Georgia Southwestern State University below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

Every dollar of in-state tuition returns an estimated 23.6x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 5% gap from the optimistic case.

With first-year pay of $38,580 far exceeding the $17,875 median debt, the payback timeline is measured in months, not years.

Ranked #330 of 502 Marketing programs, Georgia Southwestern State University falls below the median. Stronger options exist, though cost and location may compensate.

About Georgia Southwestern State University

Georgia Southwestern State University accepts 77% of applicants — an open-access institution by design, with a smaller student body of 2,291 in Americus, GA. With 41% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Georgia Southwestern State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Georgia Southwestern State University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Georgia Southwestern State University?

This program scores 51/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $446,009 in decade earnings vs $467,292 in the optimistic case — a meaningful gap.

Can you still earn well with Marketing from Georgia Southwestern State University?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →