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Marketing at Idaho State University

Pocatello, ID · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $39,605/yr (-13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 19.0x earnings multiple (5.8x out-of-state)

Ranked #121 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$656K	$636K	$564K
Earnings Multiple (In-State)	19.6x	19.0x	16.9x
Earnings Multiple (Out-of-State)	6.0x	5.8x	5.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$33,424

Out-of-state: $109,864 (5.8x ROI)

4-Year Net Price (After Aid)

$69,296

-107% less than sticker · See by income

Median Debt at Graduation

$22,843

6.9 months of Year 1 earnings

Reported Earnings (5 Year)

$69,999

77% growth from Year 1

Program Analysis

Idaho State University's Marketing program produces graduates earning $39,605/yr — within striking distance of the $45,450 national average for this field.

With a 19.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $22,843 against $39,605/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

Idaho State University ranks #121 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $39,605-to-$69,999 earnings arc over five years reflects a 77% gain — well above average career growth for recent graduates.

About Idaho State University

serving 7,260 students in Pocatello, ID.

See all programs and financial aid at Idaho State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Idaho State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 63/100 DegreeOutlook Score mean for Marketing at Idaho State University?

At 63/100, Idaho State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Idaho State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Idaho State University one of the best schools for Marketing?

Among 502 Marketing programs, Idaho State University's #121 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →