Home › Illinois Wesleyan University › Marketing

Marketing at Illinois Wesleyan University

Bloomington, IL · Private nonprofit · Bachelor's Degree
49 /100
DegreeOutlook Score (Base Case)
50
Optimistic
49
Base Case
42
Pessimistic
Earnings $56,684/yr (25% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.5x earnings multiple
Ranked #355 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $572K $562K $512K
Earnings Multiple 2.6x 2.5x 2.3x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 50 49 42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$222,816
4-Year Net Price (After Aid)
$118,200
47% less than sticker · See by income

Program Analysis

First-year earnings of $56,684 at Illinois Wesleyan University come in 25% above the national median of $45,450 for Marketing programs.

At 2.5x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

A #355 ranking among 502 Marketing programs places Illinois Wesleyan University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Illinois Wesleyan University

A 45% admission rate makes Illinois Wesleyan University accessible to a wide range of qualified students, a compact campus enrolling 1,570 students in Bloomington, IL. The average net cost of $118,200 over four years represents a 47% discount from published tuition.

See all programs and financial aid at Illinois Wesleyan University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Illinois Wesleyan University

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($75,629) Accounting and Related Services ($70,831) Finance and Financial Management Services ($62,619) Business Administration, Management and Operations ($48,706) Teacher Education and Professional Development, Specific Levels and Methods ($44,923) Teacher Education and Professional Development, Specific Subject Areas ($43,737) Psychology, General ($34,650) Drama/Theatre Arts and Stagecraft ($19,490)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 49/100 DegreeOutlook Score mean for Marketing at Illinois Wesleyan University?
At 49/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Illinois Wesleyan University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →