Home › Indiana State University › Marketing

Marketing at Indiana State University

Terre Haute, IN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $49,556/yr (9% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.7x earnings multiple (6.3x out-of-state)

Ranked #122 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$554K	$546K	$500K
Earnings Multiple (In-State)	13.9x	13.7x	12.5x
Earnings Multiple (Out-of-State)	6.4x	6.3x	5.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$39,968

Out-of-state: $86,936 (6.3x ROI)

4-Year Net Price (After Aid)

$48,752

-22% less than sticker · See by income

Median Debt at Graduation

$23,250

5.6 months of Year 1 earnings

Reported Earnings (5 Year)

$59,455

20% growth from Year 1

Program Analysis

First-year earnings of $49,556 at Indiana State University come in 9% above the national median of $45,450 for Marketing programs.

The 13.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $49,556 far exceeding the $23,250 median debt, the payback timeline is measured in months, not years.

Ranked #122 out of 502 programs, Indiana State University's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth is modest: $49,556 to $59,455 over five years (20% gain). This field may have a lower salary ceiling than high-growth professions.

About Indiana State University

Indiana State University accepts 92% of applicants — an open-access institution by design, serving 6,620 students in Terre Haute, IN.

See all programs and financial aid at Indiana State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Indiana State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Indiana State University's Marketing program score?

This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Indiana State University rank so high for Marketing?

The #122 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →