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Marketing at Jacksonville State University

Jacksonville, AL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $38,458/yr (-15% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 9.5x earnings multiple (5.2x out-of-state)

Ranked #419 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$467K	$470K	$446K
Earnings Multiple (In-State)	9.4x	9.5x	9.0x
Earnings Multiple (Out-of-State)	5.1x	5.2x	4.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	46	45	40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$49,704

Out-of-state: $90,864 (5.2x ROI)

4-Year Net Price (After Aid)

$59,400

-20% less than sticker · See by income

Median Debt at Graduation

$18,301

5.7 months of Year 1 earnings

Reported Earnings (4 Year)

$40,002

4% growth from Year 1

Program Analysis

At $38,458 per year, Marketing graduates from Jacksonville State University earn below the $45,450 national average. Lower costs or geographic factors may offset the earnings gap.

A 9.5x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.

The 5% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $18,301 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #419 ranking among 502 Marketing programs places Jacksonville State University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Jacksonville State University

With 76% of applicants admitted, Jacksonville State University prioritizes broad access, enrolling 7,030 students in Jacksonville, AL. 43% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Jacksonville State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Jacksonville State University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 45/100 DegreeOutlook Score mean for Marketing at Jacksonville State University?

At 45/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Jacksonville State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Jacksonville State University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Jacksonville State University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →