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Marketing at John Carroll University

University Heights, OH · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $48,890/yr (8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.2x earnings multiple

Ranked #316 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$645K	$627K	$558K
Earnings Multiple	3.3x	3.2x	2.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	52	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$196,400

4-Year Net Price (After Aid)

$114,468

42% less than sticker · See by income

Median Debt at Graduation

$27,000

6.6 months of Year 1 earnings

Reported Earnings (5 Year)

$72,686

49% growth from Year 1

Program Analysis

John Carroll University's Marketing graduates start at $48,890/yr — above the $45,450 national average, though not by a wide margin.

An earnings multiple of 3.2x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.

Median debt of $27,000 represents roughly 7 months of the $48,890 starting salary — a manageable burden by most borrower standards.

Ranked #316 of 502 Marketing programs, John Carroll University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $48,890 to $72,686 over five years — a 49% increase that's moderate and in line with typical career progression.

About John Carroll University

A 81% acceptance rate means John Carroll University is accessible to most applicants, a smaller institution with 2,228 students in University Heights, OH. After financial aid, the average student pays $114,468 over four years — 42% below sticker price.

See all programs and financial aid at John Carroll University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at John Carroll University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at John Carroll University?

This program scores 52/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $557,595 in decade earnings vs $645,232 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →