Marketing at Johnson & Wales University-Charlotte

Charlotte, NC · Private nonprofit · Bachelor's Degree
42 /100
DegreeOutlook Score (Base Case)
43
Optimistic
42
Base Case
36
Pessimistic
Earnings $41,544/yr (-9% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #462 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $541K $536K $492K
Earnings Multiple 3.3x 3.3x 3.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 43 42 36

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$161,632
4-Year Net Price (After Aid)
$115,604
28% less than sticker · See by income
Median Debt at Graduation
$26,100
7.5 months of Year 1 earnings
Reported Earnings (5 Year)
$55,595
34% growth from Year 1

Program Analysis

Johnson & Wales University-Charlotte's Marketing program produces graduates earning $41,544/yr — within striking distance of the $45,450 national average for this field.

The 3.3x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,100 debt-to-$41,544 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #462 out of 502 programs, Johnson & Wales University-Charlotte's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $41,544 to $55,595 shows 34% growth, reflecting steady but unremarkable salary progression.

About Johnson & Wales University-Charlotte

A 75% acceptance rate means Johnson & Wales University-Charlotte is accessible to most applicants, a smaller institution with 1,126 students in Charlotte, NC. Pell Grant recipients make up 52% of the student body — a marker of economic diversity.

See all programs and financial aid at Johnson & Wales University-Charlotte →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Johnson & Wales University-Charlotte

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Johnson & Wales University-Charlotte's Marketing program score?
This program scores 42/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →