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Marketing at Kent State University at Stark

North Canton, OH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $44,567/yr (-2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 20.2x earnings multiple (8.8x out-of-state)

Ranked #76 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$600K	$587K	$529K
Earnings Multiple (In-State)	20.6x	20.2x	18.2x
Earnings Multiple (Out-of-State)	9.0x	8.8x	7.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	67	66	60

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$29,088

Out-of-state: $66,976 (8.8x ROI)

4-Year Net Price (After Aid)

$45,240

-56% less than sticker · See by income

Median Debt at Graduation

$24,178

6.5 months of Year 1 earnings

Reported Earnings (5 Year)

$64,923

46% growth from Year 1

Program Analysis

Graduates earn $44,567/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 20.2x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,178 debt-to-$44,567 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #76 out of 502 programs, Kent State University at Stark's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $44,567 to $64,923 shows 46% growth, reflecting steady but unremarkable salary progression.

About Kent State University at Stark

with a smaller student body of 2,626 in North Canton, OH.

See all programs and financial aid at Kent State University at Stark →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Kent State University at Stark

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Kent State University at Stark's Marketing program score?

This program scores 66/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Kent State University at Stark rank so high for Marketing?

The #76 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →