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Marketing at Lakeland University

Plymouth, WI · Private nonprofit · Bachelor's Degree
50 /100
DegreeOutlook Score (Base Case)
51
Optimistic
50
Base Case
43
Pessimistic
Earnings $46,760/yr (3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 4.2x earnings multiple
Ranked #351 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $554K $547K $500K
Earnings Multiple 4.3x 4.2x 3.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 51 50 43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$129,144
4-Year Net Price (After Aid)
$88,368
32% less than sticker · See by income
Median Debt at Graduation
$25,000
6.4 months of Year 1 earnings
Reported Earnings (5 Year)
$58,882
26% growth from Year 1

Program Analysis

Lakeland University's Marketing program produces graduates earning $46,760/yr — within striking distance of the $45,450 national average for this field.

At 4.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,000 against $46,760/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #351 ranking among 502 Marketing programs places Lakeland University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 26% earnings increase from $46,760 to $58,882 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Lakeland University

A 91% acceptance rate means Lakeland University is accessible to most applicants, with a smaller student body of 1,230 in Plymouth, WI. Financial aid reduces the effective four-year cost to $88,368 — 32% less than the list price.

See all programs and financial aid at Lakeland University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Lakeland University

Computer and Information Sciences, General ($72,789) Accounting and Related Services ($56,114) Business Administration, Management and Operations ($53,132) Criminology ($45,276) Psychology, General ($42,355) Health and Physical Education/Fitness ($41,427)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 50/100 DegreeOutlook Score mean for Marketing at Lakeland University?
At 50/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Lakeland University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →