Marketing at Lehigh University

Bethlehem, PA · Private nonprofit · Bachelor's Degree
61 /100
DegreeOutlook Score (Base Case)
62
Optimistic
61
Base Case
55
Pessimistic
Earnings $55,236/yr (22% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.4x earnings multiple
Ranked #163 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $886K $839K $709K
Earnings Multiple 3.6x 3.4x 2.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 62 61 55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$248,720
4-Year Net Price (After Aid)
$134,196
46% less than sticker · See by income
Median Debt at Graduation
$20,534
4.5 months of Year 1 earnings
Reported Earnings (5 Year)
$105,601
91% growth from Year 1

Program Analysis

Lehigh University's Marketing graduates start at $55,236/yr — above the $45,450 national average, though not by a wide margin.

An earnings multiple of 3.4x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 20% gap from the optimistic case.

Loan repayment is a non-issue here — $20,534 in median debt clears quickly against $55,236 in annual earnings.

At #163 of 502 Marketing programs, Lehigh University scores above the median — competitive but not a standout.

Five-year earnings of $105,601 show a 91% jump from the $55,236 starting point — strong upward trajectory suggesting real career acceleration.

About Lehigh University

Admission to Lehigh University is competitive, with 29% of applicants accepted, serving 5,803 students in Bethlehem, PA. The average net cost of $134,196 over four years represents a 46% discount from published tuition.

See all programs and financial aid at Lehigh University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Lehigh University?
A score of 61/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $708,746 in decade earnings vs $886,272 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →