Marketing at Linfield University

McMinnville, OR · Private nonprofit · Bachelor's Degree
50 /100
DegreeOutlook Score (Base Case)
51
Optimistic
50
Base Case
43
Pessimistic
Earnings $46,734/yr (3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.1x earnings multiple
Ranked #348 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $625K $609K $545K
Earnings Multiple 3.2x 3.1x 2.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 51 50 43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$198,120
4-Year Net Price (After Aid)
$109,364
45% less than sticker · See by income
Median Debt at Graduation
$27,000
6.9 months of Year 1 earnings
Reported Earnings (5 Year)
$69,182
48% growth from Year 1

Program Analysis

First-year earnings of $46,734 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 3.1x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $27,000 debt-to-$46,734 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #348 out of 502 programs, Linfield University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $46,734 to $69,182 shows 48% growth, reflecting steady but unremarkable salary progression.

About Linfield University

Linfield University has a 88% acceptance rate, making it broadly accessible, a compact campus enrolling 1,642 students in McMinnville, OR. The average net cost of $109,364 over four years represents a 45% discount from published tuition.

See all programs and financial aid at Linfield University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Linfield University's Marketing program score?
A score of 50/100 reflects decent absolute metrics, but Linfield University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →