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Public Relations & Advertising at Loras College

Dubuque, IA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $40,938/yr (4% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 3.7x earnings multiple

Ranked #117 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$577K	$567K	$520K
Earnings Multiple	3.8x	3.7x	3.4x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	44	43	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$153,192

4-Year Net Price (After Aid)

$84,228

45% less than sticker · See by income

Median Debt at Graduation

$26,290

7.7 months of Year 1 earnings

Reported Earnings (5 Year)

$58,304

42% growth from Year 1

Program Analysis

Graduates earn $40,938/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

An earnings multiple of 3.7x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

Median debt of $26,290 represents roughly 8 months of the $40,938 starting salary — a manageable burden by most borrower standards.

Ranked #117 of 183 Public Relations & Advertising programs, Loras College falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $40,938 to $58,304 over five years — a 42% increase that's moderate and in line with typical career progression.

About Loras College

Loras College accepts 92% of applicants — an open-access institution by design, with a smaller student body of 1,087 in Dubuque, IA. The average net cost of $84,228 over four years represents a 45% discount from published tuition.

See all programs and financial aid at Loras College →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Loras College?

A score of 43/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Public Relations & Advertising careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $519,836 in decade earnings vs $576,788 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →