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Marketing at Louisiana State University-Shreveport

Shreveport, LA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $35,115/yr (-23% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.4x earnings multiple (5.5x out-of-state)

Ranked #400 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$447K	$453K	$433K
Earnings Multiple (In-State)	15.3x	15.4x	14.8x
Earnings Multiple (Out-of-State)	5.5x	5.5x	5.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	46	46	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$29,308

Out-of-state: $81,924 (5.5x ROI)

4-Year Net Price (After Aid)

$32,520

-11% less than sticker · See by income

Median Debt at Graduation

$17,545

6.0 months of Year 1 earnings

Reported Earnings (4 Year)

$37,720

7% growth from Year 1

Program Analysis

First-year earnings of $35,115 place Louisiana State University-Shreveport below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

Every dollar of in-state tuition returns an estimated 15.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 3% gap from the optimistic case.

With first-year pay of $35,115 far exceeding the $17,545 median debt, the payback timeline is measured in months, not years.

Ranked #400 of 502 Marketing programs, Louisiana State University-Shreveport falls below the median. Stronger options exist, though cost and location may compensate.

About Louisiana State University-Shreveport

Louisiana State University-Shreveport accepts 83% of applicants — an open-access institution by design, a smaller institution with 2,150 students in Shreveport, LA.

See all programs and financial aid at Louisiana State University-Shreveport →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Louisiana State University-Shreveport

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Louisiana State University-Shreveport?

A score of 46/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $433,448 in decade earnings vs $447,261 in the optimistic case — a meaningful gap.

Can you still earn well with Marketing from Louisiana State University-Shreveport?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →